Tory came to me with a beautiful idea.
After working together, that idea was a reality (and 680% funded on Kickstarter).
A fortune telling system - something totally new - inspired by tarot, runes, sacred geometry and enamel pins.
The Tessera Oracle clearly needed to exist, so together we set out to uncover all of the pieces that needed to fall into place to bring it into the world:
We found her muse. A source of inspiration for everything Tory wrote and designed, so that her marketing would resonate with the right people.
We asked why. Why was Tory doing this? What impact did she want to have? How could her core values shape what this project needed to become?
We uncovered the business underneath the idea. And found a way to bring all of Tory's work together into a complex and powerful whole.
Most of all, we connected with Tory's deepest vision, getting crystal clear on what she really wanted to create. That meant that whenever any questions came up (and there were a lot of them) she had something that would help guide the way forward.